Mega online retailer ASOS makes physical debut with Nordstrom
When searching Google if Asos has stores, it takes you to a page on the brand’s website explaining its reason for being. “Everything at ASOS is online, so you won’t find us in your local mall. We have hundreds of brands and thousands of products that won’t fit in one store,” the message read.

ASOS products will be refreshed monthly both online and in stores and will be available in 10 Nordstrom markets: in New York (for both men and women); Los Angeles California; Bellevue, Washington; Chicago, Ill.; Dallas, Texas; Adventure, Florida; Scottsdale, Arizona; Brea, Calif.; and San Diego, Calif.

The pioneering online e-tailer that debuted in 2000 will soon update that version. Starting May 20, the British-based fast fashion retailer targeting Gen Z and young millennials will be available in real life at select Nordstrom stores.

The Seattle-based retailer has been offering a wide selection of the brand’s products online since November 2021. After testing a brick-and-mortar model in recent months at several Nordstrom stores with pop-up stores, the department is has committed to offering the products in physical form.

The breadth of ASOS’ assortment (over 850 brands) is one reason the team says it has no stores. Nordstrom will commit to offering more than 650 models, most of which will be priced under $100 and range in size from 00 to 26 (XXS to XXL).

A selection of ASOS styles available at Nordstrom – ASOS

Co-branding “ASOS | Nordstrom” at The Grove Nordstrom in Los Angeles highlights the new in-person offering. The 20,000-square-foot, two-story space will include a unique selection of merchandise from brands including Topshop, Nike, WAYF, Levi’s Denim remake and vintage partners.

Nordstrom plans to test activation concepts in space referred to as a “young adult incubator,” it said in a statement. This will include flexible content creation spaces that will evolve, exclusive services offered by influencers and brands, ear piercing and more. The goal is to discover what inspires twenty-something customers and bridge the gap between digital and physical commerce.

Jason Markk, a line of eco-friendly shoe care products, will offer a shoe cleaning service. Service is a natural for Nordstrom, founded as a shoe store in 1901. Customization of garments will be handled by Lot, Stock and Barrell, known for its intricate and colorful embroidery.

Recognizing this generation’s values ​​of environmental sustainability and circularity, Nordstrom will offer ways for customers to dispose of packaging and clothing or reuse clothing. In addition to shoe cleaning, the space will facilitate clothing donation, BeautyCycle and garment repair for customers.