Chinese group buying company Pinduoduo has just launched its new online shopping platform in the US, marking its first foray into another market. The website is called Temu and is inspired by Shein’s business model, which is why you can find all kinds of articles.

Temu, in its beta version, is offering everything from clothing and household products to pet supplies at very low prices. On the web you can find dresses for 6 dollars or slippers for 10 dollars.

What’s Temu like?
Temu will sell products from China, so it will take 7-15 business days to ship the products and will cost $2.99 ​​for orders below $49. In addition, on the web they explain that “it is important to note that you may see longer delivery times than you are used to on other e-commerce websites. This is due to the fact that items that may come from another country or need to be grouped or packaged with other items of similar size.” Returns indicate that they are free.

Being a beta version, the categories do not yet have subcategories and some have very few products.

To attract customers, the platform has launched a sales campaign, offering a 30% discount coupon to consumers. A very necessary strategy, since one of the main challenges it will face is to make itself known in the market and build a brand reputation to compete with Amazon, the main marketplace in the country.

About Temu
The presentation of the company on its website is as follows:

“Discover a wide range of global products at incredible prices. From fashion to jewelry to home decor and more, finding new products you love is just a tap away. No matter the occasion, you can always count on Temu to have the right things to brighten your life and help you live the way you want to live.

THE BEST IN THE WORLD WITHIN YOUR REACH

Looking for a unique gift? Something to liven up your look? Whatever you fancy, you’ll find fresh and exciting produce we’ve selected for you from around the world. Browse a personalized selection of fashion, home decor and handmade crafts from your phone and pay with just a few taps. Rediscover the joy and excitement of shopping with thousands of new products added daily!

STRESS-FREE SHOPPING

You can shop with confidence at Temu. Free shipping is valid on orders of $49 or more, and return shipping is also free for your first return order. Our customer service team is with you every step of the way and you can always keep track of where your purchase is with our app.

COMMUNITY

We are committed to enabling small and midsize merchants to reach their growth potential. Building on our extensive supply chain and technology, we are creating a vibrant new community that connects our buyers and merchants.

Chinese companies open up to new markets
Pinduoduo’s intentions to go to the US market became known last week when a Chinese media shared the information. Among the reasons for this action was concern about inflation, the situation with the Chinese government and the great competition in the Asian market. Despite this, Pindudo has remained one of the fastest growing companies in recent years, in fact, in the second quarter of 2022 it increased its revenues by 36%, unlike one of its main competitors, Alibaba.

Meanwhile, the Alibaba Group is preparing to launch Lazada in Europe to continue conquering other markets and be able to stop losses.